Recap of the “Impressions of Europe – UK Pavilion” at the Hangzhou International Cultural & Creative Expo

At the 2024 Hangzhou International Cultural & Creative Expo, BAHC Advisory curated the “Impressions of Europe” series of exhibitions, including the highly anticipated UK Pavilion, which highlighted the creative essence and contemporary flair of British design. The pavilion, themed “British Aesthetics in Contemporary Expression,” focused on the intersection of fashion and jewelry design, blending minimalist elegance with innovative concepts to present a refined cultural showcase.

The exhibition featured two prominent independent British design brands — W11 Studio and A-D-JUST. W11 Studio draws inspiration from Eastern philosophy, creating refined and versatile womenswear and jewelry collections that merge elegance with functionality. In contrast, A-D-JUST, founded by award-winning designer Stacey Huang, is known for its playful and bold jewelry pieces that reinterpret everyday life through a unique design language, challenging conventional boundaries with wit and originality.

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Throughout the event, the UK Pavilion attracted wide attention from visitors and design enthusiasts. It allowed audiences to gain deeper insights into their creative processes, fostering meaningful cross-cultural dialogue and engagement.

As a cultural organization committed to promoting artistic exchange between China and Europe, BAHC will continue to introduce outstanding European creative brands and design talent to the broader public！