BAHC at the 20th Hangzhou Cultural & Creative Industry Expo: Bringing a European Garden to Hangzhou

From November 5 to 9, 2026, BAHC Advisory took part in the 20th Hangzhou Cultural & Creative Industry Expo (HCIE) at the Baimahu International Convention and Exhibition Center in Hangzhou, Zhejiang. This year, we curated the European Pavilion under the theme “World Garden”, the expo’s International Lifestyle & Aesthetics Zone, bringing together European illustration, design and lifestyle in one immersive space. Two artist collaborations were at the heart of the pavilion.

Step Inside a Painting: Laura Lhuillier’s Garden in 3D

The European Pavilion was built as a large walk-through immersive exhibition based entirely on the work of French illustrator Laura Lhuillier. Known for her vibrant, joyful universes inspired by nature, Laura has worked with global names such as Netflix, Adobe and Hachette.

For HCIE 2026, her 2D botanical illustrations were taken out of the frame and translated into physical space. Visitors were invited to walk through her garden, experiencing her colours, forms and characters at full scale. The installation turned the pavilion into a living illustration and offered a new way to encounter contemporary European illustration.

New Collaborating Artist: Linn Warme and the BAHC × Linn Warme Collection

This year we were also delighted to welcome a new collaborating artist, Swedish designer and illustrator Linn Warme. Holding a Master’s in Textile Design, Linn spent years as an in-house pattern designer before founding her own studio. She now works with brands worldwide, with past clients including LINDEX, Gudrun Sjödén and wallpaper brand Rebel Walls.

Linn specialises in whimsical floral and botanical patterns drawn from Sweden’s landscapes and changing seasons. At the expo, she showcased her original pattern works, bringing the charm of Swedish gardens into the European Pavilion. We also adapted her botanical world into a BAHC lifestyle merchandise line, and the exclusive BAHC × Linn Warme collection made its sales debut at the 20th HCIE.

Looking Ahead

HCIE 2026 marked another step in BAHC’s work connecting European creators with audiences and partners in China. We are grateful to Laura Lhuillier and Linn Warme, to the expo organisers, and to everyone who visited the World Garden. We look forward to sharing more collaborations soon.