BAHC Advisory at the China Craft Week Forum: Exploring the Future of Contemporary Craftsmanship

On October 19, 2025, during The 19th Hangzhou Cultural & Creative Industry Expo (HCIE 2025), BAHC Advisory participated in the China Craft Week Forum, a dedicated conversation on the future of craftsmanship in the global creative economy.

Group photo of international guests and forum leaders at the 2025 China Craft Week Forum, highlighting global cooperation in craft innovation. © BAHC

The forum brought together experts, designers, and cultural practitioners to discuss how traditional craft can adapt, evolve, and thrive in the modern marketplace. It offered a platform for cross-cultural exchange and collaboration — highlighting craftsmanship as both a heritage of culture and a driver of innovation.

International delegates and cultural representatives from multiple countries attending the China Craft Week Forum at HCIE 2025. © BAHC

Rosalind Nowicki and Filipa Belo participating in the forum discussions, reflecting on how traditional craftsmanship connects cultures and markets in today’s creative economy. © BAHC

BAHC Advisory was honored to invite two distinguished speakers:

• Filipa Belo, founder of Portugal Manual, an independent platform promoting contemporary Portuguese craft and artisanship.

• Rosalind Nowicki, Global Head of Consumer Products at Miraculous Corp. (France), representing the globally renowned IP Miraculous: Tales of Ladybug & Cat Noir, which celebrates its 10th anniversary this year.

Filipa Belo, a guest of BAHC and the founder of Portugal Manual, delivered an important speech. © BAHC

Rosalind Nowicki, Global Head of Consumer Products of Miraculous Corp., shared her insights on global creative industry development. © BAHC

Both speakers shared valuable insights on the commercialization of craftsmanship, showing how traditional skills can merge with modern design, brand collaboration, and global storytelling. Their case studies illustrated how artisanal values can be transformed into tangible creative products and meaningful international partnerships.

Through this exchange, the discussion reaffirmed that craftsmanship is more than the preservation of tradition — it is a living language of creativity that connects cultures, markets, and communities.

Rosalind Nowicki, Global Head of Consumer Products at Miraculous Corp., presenting her keynote on “Creating Fashion from Animated IP”. © BAHC

As BAHC Advisory continues to bridge the creative worlds of Europe and Asia, the company remains committed to supporting cross-cultural dialogue, sustainable design, and the international development of craft-based brands.

We hope this forum serves as a beginning: a catalyst for new conversations and collaborations between heritage and innovation, shaping a more connected creative future.

Rosalind Nowicki exchanging ideas with forum participants after her keynote session at China Craft Week, highlighting cross-cultural collaboration in contemporary craft and creative industries. © BAHC

Rosalind Nowicki and Filipa Belo attending the China Craft Week Forum, joining international speakers and cultural experts in discussions on the future of craftsmanship. © BAHC